Inclusion of SMEs and entrepreneurs in the financial system.

  • Research
  • Brand Strategy
  • Naming
  • Brand Architecture
  • Brand Design
  • UX/UI Design
  • Web Design

Fintech’s Mission and Vision

Plurall is a new fintech in Colombia that seeks to empower and celebrate the entrepreneurial spirit… A digital banking correspondent that finances diverse and unique dreams.

Brand Characteristics

Plurall is a dynamic, versatile, and inclusive brand that understands the different needs of entrepreneurs and small business owners.

Identity System Creation

We created an identity system that graphically materializes the concepts of diversity and inclusion using the square as a versatile, modern, and attractive compositional element.