With over a century of history, it has driven the country's productive development and accompanied millions of people through brands that are now part of Ecuadorian culture. Its role goes far beyond beer: it is employment, value chain, and national pride.

The company had not renewed its corporate identity for two decades. At a time of internal transformation: digitalization, sustainability, and more inclusive production models. It needed an institutional brand that reflected this evolution and strengthened its presence as a holding company behind a national portfolio.

The previous identity, more traditional and rigid, did not represent the new reality of the company or the spirit of today's Ecuador: a country that values innovation, progress, and connection to its own identity. With more conscious consumers and a society that demands more transparent brands, Cervecería Nacional needed a more relevant, modern identity aligned with its purpose.

The rebranding introduced a simpler, more versatile, and contemporary visual system, built around the Ecuadorian tricolor to reinforce its connection to the country. The new identity communicates local pride, modernization, and a clear purpose: to generate opportunities and contribute to Ecuador's economic and social development.The result is a corporate brand that honors its legacy but clearly looks toward the future.

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