EUGE, a Colombian furniture design brand with strong European inspiration, was looking for a visual identity that would reflect its unique creativity and its vision of transforming the design world in the country. To achieve this, we developed a brand identity system that not only highlighted the quality and style of its products, but also expressed its innovative and disruptive character. The brand design was built on a modern and minimalist base, with a strong focus on the use of color, typography and photography, creating a coherent and powerful presence both in the products and in the digital and physical communication.

In Colombia, the furniture and design market was dominated by traditional brands, making it difficult for a creative and European proposal to stand out. EUGE not only wanted to be just another brand, but also wanted to represent a new wave of design that moved away from the conventional and presented a fresh, elegant and daring style. In addition, the local market still did not recognize the high quality of modern European design, so it was necessary to establish an authentic and differentiated connection that spoke of quality, innovation and a new creative approach to furniture.

The design solution focused on creating a brand that was able to communicate EUGE's modernity and creativity, using a minimalist logo with an elegant typography that gave character to the brand. A color scheme was defined to highlight the vibrant energy of the brand, with a distinctive orange and a complementary palette that brought freshness and dynamism. The typography was chosen for its clarity and legibility, without losing visual sophistication.

In addition, we developed a line of photography that reflects EUGE's contemporary style, with images that not only present the products, but place them in everyday contexts that evoke creativity and closeness. The photographic compositions, along with the implementation of graphic modules and the use of negative space, allowed the brand to have an impactful and memorable presence at all of its touch points.

The result was a coherent, elegant and emotionally resonant branding system that positioned EUGE as a benchmark for modern design in Colombia, bringing its proposal to the market with strength and clarity.