World Cup edition Qatar 2022 by Pilsener

This is how Ecuador gets the win!

  • Brand design
  • Packaging
  • Conceptualización

Brand Goal for World Cup 2022

Pilsener: the leading beer brand in Ecuador, sought to develop a platform for the 2022 World Cup in Qatar, aiming to awaken Ecuadorian pride and fuel the soccer spirit.

Ecuador’s Proud History

Ecuador is great, has always been great, and its history is filled with grand narratives, with eternal moments that united the country around the national team and the pride of being Ecuadorian.

Celebrating Past and Future

Let’s toast to the future, remembering the feats of the past.