Context.
Club Premium is one of the most historic and traditional brands in Ecuador.
The Unique Legacy of Club Premium
The legacy of Club Premium is unique… A beer that makes an entire country feel proud.
Evolving Concept of Premiumness
The concept of premiumness has changed over time… What was once expressed as luxurious and ostentatious is now simple, direct, and honest.
Educating Consumers on Beer Culture
It was specially designed to start educating people about beer culture.
Maintaining the Brand’s Proud Legacy
Club Premium hopes to continue the legacy of being the beer that makes Ecuadorians proud.
Market Position in Ecuador
No. 1
The number one brand in equity in Ecuador
Second half.
Double malt launch.
Créditos
Productora
Tonka
Agencia creativa
Fantástica
Fotografía
Felipe Pizano
Cheers!
