Manata is a Colombian company that offers healthy snacks: baked nuts, without added oils and made with natural ingredients. The brand has two product lines: peanuts and almonds in 6 different flavors for all tastes. The brand is recognized because it literally goes down well, as they are products with real ingredients and no preservatives, which do not inflate or fall heavy. It is a youthful brand that speaks positively and shows that food brands can do things right. The challenge of the project was to redesign it and give it a differential identity, find a logical visual structure, find differential visual and verbal assets and develop all the product lines they would have for the future, based on a versatile and dynamic packaging system that adapts to the growth of the portfolio.

After several conversations and a co-creation workshop with the client, we realized that Manata is a premium brand that in its essence is discovery. A discovery of flavors, products and experiences. They are the nuts that break with the traditional and surprise. A cool, healthy and authentic brand that moves away from the boring visual codes of the category. Proving that natural does not have to be boring.

We found several problems with the previous packaging such as hierarchy problems, a brand that felt outdated, there was no visual cleanliness and there were many problems of hierarchy and visual competition.

The result was to create a brand that respects its heritage but evolves it in a simpler and more colorful way. We evolved the brand's iconic headband and minimized the variety of typographies to create a brand that is more minimal but full of flavor, with natural and real photographs that are associated with the needs of the modern consumer in natural snacks. We created a hierarchical system of information and navigation of the portfolio through color that allows for versatility as the portfolio grows or innovations are launched.