This world, tastes better

  • Research
  • Brand strategy
  • Brand design
  • Brand voice
  • Packaging
  • Copywriting

Product Description

This world, tastes better

Zeus is a 100% natural yogurt that uses farm-to-table ingredients and maintains a sweet and delicious flavor.”

Consumer Trends and Health Consciousness

After research… Ecuadorian consumers expect transparency and venture to try new brands considered more ‘artisanal’.

Brand Redesign and Expansion

Analyzing the previous brand… the challenge was to expand the visual codes and separate them from this imagery.

New Packaging and Brand Universe

Thus, we gave life to a new line of packaging where the ingredients play a starring role.