¡Chim Pum Callao!
Since 1863, Pilsen Callao beer has brought friends together around a table. It is the brand that promotes keeping Peruvian friendship alive
Special Edition for Callao’s Anniversary
For this special can edition, we wanted to celebrate the brand’s anniversary by showcasing the best of Callao: the city where it was born.
Design Considerations for Limited Edition
For this limited edition, we had to consider the iconic assets of the brand, such as the greens, the crown, and the symbols of excellence
Reinterpreting Cultural Icons
We reinterpreted various icons, such as the salsa music heard throughout the city and different architectural symbols.
Building a Celebration of Friendship
It was the perfect opportunity to build a celebration in the territory of the brand’s friendship.
Callao in every drop