Ponqués Marinela.

Present in children's lunchboxes.

  • Brand Strategy
  • Brand Portfolio
  • Brand Design
  • Packaging

Brand Presence and Redesign

Marinela is Bimbo’s most important brand of filled cake snacks and has been present in Colombian children’s lunchboxes for over 20 years.

Fundamental Pillars for Redesign

Hierarchy and unity.

After extensive research in the snack category, we identified four fundamental and primary pillars

Simplifying Packaging

We found that many of the packages had patterns and textures that complicated the packaging.

Enhancing Brand Elements

We maintained the visual spots of each brand but simplified the elements and evolved the color palettes