¿La sed te tiene Zombie ?

Thirst got you zombified?

  • Research
  • Brand Strategy
  • Naming
  • Brand Design
  • Packaging

Brand Concept and Mission

Punto 50 is a flavored and carbonated water in Colombia that arrived to quench thirst and care for the planet

Innovative and Eco-Friendly Approach

Punto 50 is an innovative product that aims to make water a cooler drink… it allocates 10% of its profits to cleaning plastics from the country’s rivers and seas.

Graphic Universe and Brand Identity

Thirst got you zombified?

We created a graphic universe based on comic iconography and street art to represent the zombie we become when not well hydrated.



Juan de pelos