Nuestra Siembra.

The beer of the Ecuadorian countryside.

  • Research
  • Brand Strategy
  • Naming
  • Core Creative Idea
  • Brand Design
  • Packaging
  • Trade Marketing
  • Social Media

Social Empowerment Project

Nuestra Siembra is a social project of Cervecería Nacional in Ecuador… aiming to become an empowerment platform for all Ecuadorian peasant

Brand representation

A brand that, through the use of various icons, seeks to allude to the greatness of Ecuadorian agriculture.

Unique Color Palette

We use saturated and unique colors in the category… The palette was created from all the colors of typical Ecuadorian peasant attire.


Impact on Local Communities

benefited since we launched the Siembra por contrato program.”

Market Success

The 3rd most sold in Ecuador… already has a market share of 12%.

Great Numbers

USD $2.2M Generated in free press

Global Innovation Recognition

The 3rd most important AbinBev innovation globally



Visión 1

Creative Agency



Pablo Naranjo


Felipe Pizano