Brand Background
Agua Manantial is one of the most remembered and recognized premium water brands of The Coca-Cola Company in Colombia
New premium concept
The entire project began with research… the premium is no longer what it used to be.
Insights and Brand Evolution
One of the key insights came from the finding… true luxury is not in accumulating wealth and material goods, but in having calm time.
Graphic Resources Expansion
For this reason, we expanded the graphic resources… to make the brand much more lifestyle-oriented
A Refreshing Pause for Self-Connection
Now, Agua Manantial is that pause, that moment dedicated to myself, to think and feel that every day I deserve to be connected with myself and with the universe around me
Credits
Creative Agency
Fantástica
Photography
Felipe Pizano
