Agua Manantial.

Stop it!

  • Research
  • Brand Strategy
  • Brand Assets
  • Packaging

Brand Background

Agua Manantial is one of the most remembered and recognized premium water brands of The Coca-Cola Company in Colombia

New premium concept

The entire project began with research… the premium is no longer what it used to be.

Insights and Brand Evolution

One of the key insights came from the finding… true luxury is not in accumulating wealth and material goods, but in having calm time.

Graphic Resources Expansion

For this reason, we expanded the graphic resources… to make the brand much more lifestyle-oriented

A Refreshing Pause for Self-Connection

Now, Agua Manantial is that pause, that moment dedicated to myself, to think and feel that every day I deserve to be connected with myself and with the universe around me


Creative Agency



Felipe Pizano